Kraft is giving us a candy mac and cheese that’s pink and sweet

Kraft-Heinz announced Wednesday it will be releasing a new pink macaroni and cheese dish in time for Valentine’s Day.

• The new flavor will be available for a limited time.
• The macaroni and cheese will be released in a free kit, which will include a packet of pink, a candy-flavored powder that will change the color of the dish.
• Here’s the other deal — that pink mix “comes from beetroot and carrot concentrates,” according to NBC Chicago. It tastes like candy.
• The powder includes “fructose, natural flavors and vanilla extract,” according to NBC Chicago.

Business Wire

Here’s how to get it

• The special edition of mac and cheese is only available through a contest from Kraft.
• Visit CandyKraftMacandCheese.com from 7 a.m. MT now until 11 a.m. MT on Feb 8.
• In total, 1,000 users will receive the food in time for Valentine’s Day.