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Disneyland creates new ‘legacy passholder’ title. Here’s what it means

Disneyland is exploring new options to the passholder program, which now includes a new title

The Disneyland Resort transforms into the Merriest Place on Earth for the holiday season. Among the merriment at Disneyland Park, Sleeping Beauty’s Winter Castle shines brightly with the glow of the shimmering icicles and twinkling lights, enchanting guests from day to night. (Joshua Sudock/Disneyland Resort)
The Disneyland Resort transforms into the Merriest Place on Earth for the holiday season. Among the merriment at Disneyland Park, Sleeping Beauty’s Winter Castle shines brightly with the glow of the shimmering icicles and twinkling lights, enchanting guests from day to night.
Joshua Sudock, Disneyland Resort

Disneyland announced Monday that it has created a new title for passholders who had active passports before March 14, 2020 — Disneyland Resort Legacy Passholders.

  • “Legacy Passholders” are those who have held the annual pass before the pandemic began. The new title was created by Disney to show “appreciation until new membership offerings are announced.”

What do “Legacy Passholders” get?

Per Disney, “Legacy Passholders” get 30% off select merchandise at Downtown Disney District and Buena Vista Street locations in California right now until Feb. 25, 2021.

  • “As a reminder, on days when the 30% savings offer is not available and after this special offer has ended, Legacy Passholders may continue to receive applicable discounts, based on their Passport type, on select merchandise and food and beverages at select Downtown Disney District and Buena Vista Street locations until new membership offerings are announced,” according to Disney.

“Legacy Passholders” can also visit the Downtown Disney District at Disneyland Resort on the weekend of Feb. 6 to take a “WandaVision” photo, which includes “a living room straight from the golden age of television,” per Disneyland. Passholders get first access to the photo opportunity.

Context

Disneyland and the California Adventure theme parks announced in mid-January that they ended the popular Annual Passport program due to the uncertainty surrounding the COVID-19 pandemic, as I wrote about for the Deseret News.

Per KABC, Disneyland Resort President Ken Potrock said in a letter released to passholders that the program ended “due to the continued uncertainty of the pandemic and limitations and expected restrictions around the reopening of our theme parks.”

Disneyland said it would look into new membership options, though.

  • “We plan to use this time while we remain closed to develop new membership offerings that will utilize consumer insights to deliver choice, flexibility and value for our biggest fans,” Potrock said, according to KABC. “Once we have more information to share about future membership offerings, our passholders will be the first to hear from us as we embark on this next chapter.”