While the Tampa Bay Buccaneers took home the Lombardi Trophy after the Super Bowl Sunday night, it appears that the big game’s halftime show headliner, The Weeknd, is the one who won the internet.
A new meme inspired by a brief moment in the singer’s halftime show performance took over social media Sunday night, and meme creators are still churning out new variations a day later.
A four-second clip of The Weeknd stumbling through a shining golden labyrinth (one of the show’s many set pieces) serves as the template for the new meme, and each punchline is similar in tone.
With a caption, internet users are comparing the clip to other disorienting aspects of life. For example, Conor Ryan likened the clip to “trying to follow the hostess to my table at the Cheesecake Factory.”
Before the second half of the big game even started, Twitter was ablaze with dozens of similar memes. Here are just a few standouts from the past 24 hours: