Jensen Karp just wanted some cereal. So he whipped open his bag of Cinnamon Toast Crunch. Chunks of the cereal spilled out on the countertop.
That’s when he noticed something hard, tan and oddly-shaped — almost like a shrimp tail.
So he hurried to Twitter to find out what exactly happened to his cereal.
“Why are there shrimp tails in my cereal? (This is not a bit)” he wrote on Twitter.
Karp tweeted his question at the official Cinnamon Toast Crunch Twitter account, hoping for answers.
Hours later, Cinnamon Toast Crunch responded. And the answer wasn’t about shrimp tails. In fact, the company said it wanted to send a new box to Karp.
“We’re sorry to see what you found! We would like to report this to our quality team and replace the box,” the company said.
Karp said on Twitter he was “not sure I’m ready for another box!!!”
CTC responded: “We understand your concern. We promise you that our team will look into this and get to the bottom of it — but in the meantime, we want to do everything we can to make this right. We’ll need further details to research.”
Karp then tweeted a picture of a shrimp, saying “Fair warning, I look different since eating your cereal today.”
And that’s when the CTC revealed the results of the investigation — no shrimp.
“After further investigation with our team that closely examined the image, it appears to be an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren’t thoroughly blended. We assure you that there’s no possibility of cross contamination with shrimp.”
After further investigation with our team that closely examined the image, it appears to be an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren't thoroughly blended. We assure you that there's no possibility of cross contamination with shrimp.— Cinnamon Toast Crunch (@CTCSquares) March 22, 2021
If you thought that was the end of the story, you’re wrong. Karp had one more note for the Cinnamon Toast Crunch account. He tweeted a picture of what he found in the cereal box and slammed the company for not believing him.
“Ok, we’ll after further investigation with my eyes, these are cinnamon coated SHRIMP TAILS, you weirdos. I wasn’t all that mad until you now tried to gaslight me?”
And it doesn’t even end there. Karp tweeted hours later that he found weird black strings in the back — which he thought might be rat feces — and he said his wife had a strong stomachache after eating the cereal. And apparently, the other bag their family bought had something that resembled dental floss inside.
Karp said on Twitter he feels fine now. But he is looking into the cereals to see what’s happening.
“I feel fine. I am going to get the black stuff tested today, and also going to talk to the Costco. Most importantly, nothing new from General Mills since they asked me to send them the shrimp tails that they had tried to convince me was sugar.”
There were a lot of reactions
Social media took note of the conversation and ran away with it, sharing the original photo of the Cinnamon Toast Crunch and bemoaning the idea of shrimp inside the boxes.
Still, some of the reactions are better than the original discussion. Scroll through what social media said about the incident below.
Krispy Kreme is giving out free donuts to anybody who’s gotten vaccinated.— Alex Pawl❄️wski (@AlexSourGraps) March 23, 2021
Not to be outdone, Cinnamon Toast Crunch is giving out free shrimp tails.