Social media reacts to Taylor Swift’s new album ‘The Life of a Showgirl’ announcement

Soon after the announcement, users flooded social media with memes, theories and versions of their own orange-coded themes to match the new album aesthetic

Published: Aug 12, 2025, 2:58 p.m. MDT

Taylor Swift performs at the Paris Le Defense Arena as a part of her Eras Tour concert in Paris, Thursday, May 9, 2024. AP

Sarah Gambles is Deseret News' audience and express editor, and she covers breaking news, pop culture and Taylor Swift news.

Taylor Swift is back at it with a new music announcement that is taking the internet by storm again.

Swift announced “The Life of a Showgirl,” her 12th studio album on Monday night with a podcast clip from “New Heights” — the podcast boyfriend Travis Kelce and his brother Jason Kelce host.

Posted at 12:12 on the 12th. ❤️‍🔥 Tay’s 12th album is called…………

pre pre-order now at https://t.co/oGYV230otf pic.twitter.com/gUAIEEDZmm
— New Heights (@newheightshow) August 12, 2025

The new album features a glittery orange sparkling aesthetic.

What we know about Taylor Swift’s new album ‘The Life of a Showgirl’

Soon after the announcement, users flooded social media with memes, theories and versions of their own orange-coded themes to match the new album aesthetic.

The ubiquitous power of Taylor Swift

View Comments

Here are some posts from companies and organizations jumping on the trend.

She’s giving carbs, couture, and confetti. Consider this our official album cover prediction. @taylorswift13 @taylornation13 pic.twitter.com/G3s0oUBxVF
— Olive Garden (@olivegarden) August 12, 2025

see you next era….❤️‍🔥 pic.twitter.com/u5UVRz94vI
— Crumbl (@crumbl) August 12, 2025

Now boarding: TS12 era. 🧡✨ pic.twitter.com/Q0AtSodr1v
— Denver Int'l Airport (@DENAirport) August 12, 2025

This is us posting at 12:12 on the 12th about how much we love a dozen moment 🧡 pic.twitter.com/WbVgcSctos
— Krispy Kreme (@krispykreme) August 12, 2025

the life of a showgirl pic.twitter.com/2VdIsrSRK6
— Minions (@Minions) August 12, 2025

Okay, finally calmed down enough to post something. ❤️‍🔥 pic.twitter.com/mS4GeFWO5S
— United Airlines (@united) August 12, 2025

A new era is here...

(📸: @tkelce) pic.twitter.com/um8pn0D5Ah
— NHL (@NHL) August 12, 2025

⬅️ don’t mind us we’re just tidying up here #NewProfilePic pic.twitter.com/CXMTfsIWR2
— FedEx (@FedEx) August 12, 2025

something hot coming 8.20.25 pic.twitter.com/fcPDPIGENH
— Buffalo Wild Wings (@BWWings) August 12, 2025

we’ve always been big fans of orange… guess that’s just the Life of a Longhorn 🤘#HookEm pic.twitter.com/Vryfsnp1jQ
— Texas Longhorns (@TexasLonghorns) August 12, 2025

Unfortunately not even we can make this look clear 😭😭😭😭

…but you’re gonna wanna see PERFECTLY when queen tours in your city. That’s where we can help 👀👀👀 pic.twitter.com/p8R3MVxRrZ
— LASIK.com (@LASIKdotcom) August 12, 2025

Elmo is ready for it! Are you? 🧡🧡🧡🧡🧡🧡🧡🧡🧡🧡🧡🧡 pic.twitter.com/ZhuHDDjHXw
— Elmo (@elmo) August 12, 2025

we’ve always been big fans of orange… guess that’s just the Life of a Longhorn 🤘#HookEm pic.twitter.com/Vryfsnp1jQ
— Texas Longhorns (@TexasLonghorns) August 12, 2025

See you in our orange era 🟠 #TS12 pic.twitter.com/xscljgBiXX
— PGA TOUR (@PGATOUR) August 12, 2025

we know swifties are masterminds when it comes to uncovering easter eggs, but what about gift card codes? 👀 were there clues you didn't see? here in our glittering prime it's time to search the orange and aurora borealis green... ❤️‍🔥 pic.twitter.com/4Tgt8WuGsP
— DoorDash (@DoorDash) August 12, 2025

Welcome to the Era of Orange. 🧡 pic.twitter.com/9oNvD08aiY
— Philadelphia Flyers (@NHLFlyers) August 12, 2025

pic.twitter.com/wvJv21vyGs
— Chili's Grill & Bar (@Chilis) August 12, 2025

Grinning like a Devil. pic.twitter.com/EuBSUSHAJ0
— New Jersey Devils (@NJDevils) August 12, 2025

Anyone else craving Orange today? 😋 pic.twitter.com/4CQtlqVPsr
— Mr. Owl 🎓 (@MrOwl) August 12, 2025

Looking for comments?

Find comments in their new home! Click the buttons at the top or within the article to view them — or use the button below for quick access.