Not every Academy Award nominee will take home a coveted golden statuette this year, but 25 will receive a six-figure “Everybody Wins” gift bag.
For 24 years, Distinctive Assets, a Los Angeles-based entertainment marketing company, has curated luxury gift bags for award show nominees — a tradition meant to celebrate nominees and spotlight small and emerging companies.
“The ‘Everyone Wins’ Gift Bag has become known as the ultimate consolation prize,” Lash Fary, founder of Distinctive Assets, said in a statement.
“Win or lose, the nominees have touched our lives with their incredible performances and artistry. This is a small token of our esteem that we hope will be enjoyed and shared.”
How much are the Oscar gift bags worth?
This year, the Oscar gift bags are valued at an estimated $350,000 worth of luxury products, according to Reuters.
The Distinctive Assets gift bags are curated independently and are not affiliated with the Academy of Motion Picture Arts and Sciences, which organizes the Oscars.
What’s in the gift bag at the Oscars?
This year’s six-figure goodie bag from Distinctive Assets includes five vacations — ranging from Arctic villas to wellness retreats — along with a customizable prenuptial agreement from a renowned divorce attorney and several beauty packages such as facials and liposuction.
According to Distinctive Assets, this year’s “Everybody Wins” goodie bags will include the following items:
- A luxury Costa Rican villa experience
- An “iconic” super villa experience in Ibiza for up to 16 guests
- A sculpt and lift facial
- A smile makeover package
- “Ultra secure” cryptocurrency storage
- An “elite” body sculpting liposuction experience
- Kabuki-inspired Japanese-made luggage sets
- A custom residential interior design package
- A seven-day “transformative and rejuvenating” retreat
- A tea tasting assortment tea chest
- A movie night maple gourmet gift box
- A shower head
- Fountain pens
- A 10-day restorative reset in Sri Lanka
- Facial rejuvenation procedures from a leading plastic surgeon
- An electric flosser
- A luxury vegan handbag
- Sunscreen
- An exclusive, luxury Arctic villa getaway with views of the northern lights
- Perfume
- A HydroJug water bottle
- A holistic portrait photography session
- Edible gold crystals
Additionally, nominees will receive loads more of skin care, fashion, beauty, wellness and food products in their gift bags.
“Our extraordinary nominee gifts are in no way based on need,” Fary said in a statement.
He continued, “We are acknowledging these amazing nominees while elevating and showcasing small businesses, minority-owned brands, female entrepreneurs and companies that give back at a time when everyone can use a little more fun and frivolity.”
Fary told Reuters he receives little feedback directly from recipients, but often sees them enjoying their luxury gifts on social media.
“Whenever they take a trip and post pictures, or they go in and get the waitlisted Sculpt and Lift facial at Rescue Spa — which one of the nominees already does — that’s the best feedback of all,” he told the outlet.
Does every Oscar nominee get a gift bag?
Not every Academy Award nominee goes home with an “Everybody Wins” gift bag. Distinctive Assets, the company behind the annual swag haul, selects the ceremony’s top 25 acting and directing nominees.
Among this year’s recipients are Timothée Chalamet, Leonardo DiCaprio, Michael B. Jordan, Jessie Buckley, Kate Hudson, Rose Byrne, Jacob Elordi, Elle Fanning, Teyana Taylor, Delroy Lindo, Josh Safdie and Emma Stone, according to Distinctive Assets.
When are the 2026 Academy Awards?
The 98th annual Academy Awards will air live on March 15 at 5 p.m. MDT on ABC and will stream on Hulu. The award show will be hosted by comedian Conan O’Brien for the second consecutive year.
O’Brien said audiences can expect “a lot of magic” at the upcoming Oscar show.
“There’ll be some explosions, CGI will be used. I see this second Oscars as an opportunity to take things up a notch,” he told ABC.
He added, “Early on, you just generate possibilities for the show: ‘What might we do?’ You have to wait and see which movies are nominated, what’s in the zeitgeist, so there’ll be a lot of ideas that come in late. Sometimes those are the best ideas.”
