When Cougar fans stormed the LaVell Edwards Stadium field in celebration after defeating Utah this past weekend, BYU anticipated a fine from the Big 12.
Crumbl CEO Jason McGowan volunteered to pay any possible fine, allowing fans to enjoy the euphoric moment without fear of penalty.
“Got to celebrate them wins,” McGowan wrote in a post to X after the game.
However, the Big 12 did not end up punishing BYU for the field storming, as “numerous safety procedures were followed ... on Saturday,” according to BYU radio broadcaster Greg Wrubell.
The Big 12’s decision not to fine BYU lets McGowan off the hook for paying $50,000 to the conference, but he has elected to spend would-be fine money in a different way.
“Instead of a fine, that money’s going straight to our players through an NIL,” McGowan posted to X on Wednesday.
But BYU athletes won’t be the only beneficiaries of McGowan’s charity.
“And because of your overwhelming support and inspired by Kalani (Sitake)’s love for his opponents, every bit of student lunch debt in the Provo City and Salt Lake City school districts for all schools was wiped out this morning,” McGowan added.