In this Aug. 11, 2020 file photo, shoppers walk through the Valley Mall in Halfway, Md. U.S. consumer confidence rebounded more quickly in September than most economists had expected, but it remains well below levels that preceded the pandemic.
Shoppers walk through the Valley Mall in Halfway, Md., on Aug. 11, 2020. Colleen McGrath, The Herald-Mail via Associated Press
Herb Scribner
By Herb Scribner

Americans have already embraced holiday shopping amid the coronavirus pandemic — mainly because they’re bored at home.

Affirm released the results of a new survey that asked 2,000 Americans about their shopping habits for the holiday season.

Here are some of the findings:

  • Half of Americans are shopping online now for the holidays because they’re bored.
  • Forty-seven percent said they already started shopping for the holidays.
  • Forty-eight percent said they plan on holiday shopping online in 2020.
  • About 70% said they’re more likely to buy items now instead of waiting for sale days.
  • About 80% said they’d try to pay off all their purchases by Christmas.
  • Seventeen percent of people plan to travel this holiday season.
Related
Just a friendly reminder that we’re 100 days away from Christmas
The Tabernacle Choir at Temple Square cancels the Christmas concert. Here’s what to expect instead

Key quote:

View Comments

“As shoppers begin to purchase the things that they want, or need, to make their holiday special, we must arm them with payment solutions that enable them to spend and budget responsibly.” — Silvija Martincevic, chief commercial officer at Affirm

Join the Conversation
Looking for comments?
Find comments in their new home! Click the buttons at the top or within the article to view them — or use the button below for quick access.