Now for the third year in a row, Kentucky Fried Chicken will be selling a truly one-of-a-kind holiday product, the 11 Herbs & Spices Firelog, to those who wish to fill their homes with the savory scent of fried chicken this winter season. And this year they’re expanding their distribution wider than ever before.
Back by popular demand. 11 Herbs & Spices Firelog from @envirologfire is here for the Holidays! Because it’s never too early to start shopping for your chicken-scented gifting needs. Sold exclusively at select @Walmart locations & https://t.co/FeSAzTIgBV https://t.co/pxxj8NGx7e pic.twitter.com/rptNz0OPCv— KFC (@kfc) October 26, 2020
These seasonal logs are made in collaboration with Enviro-Log, a log producing company that specializes in making logs from 100% recycled materials. KFC’s 11 Herbs & Spices Firelogs burn for to up to an estimated three hours and, as their name suggests, they emit a specially designed fried chicken aroma.
“The customer demand and excitement for the KFC 11 Herbs & Spices Firelog has gotten bigger each year,” Ross McRoy, president and founder of Enviro-Log, said of the companies’ continued partnership, according to FoodandWine.com.
The logs were first introduced in 2018 and made available for purchase exclusively through the (now defunct) website KFCfirelogs.com. The seasonal logs sold out in just a matter of days. In 2019, the companies teamed up with Walmart to sell the product on Walmart.com and, yet again, sold out in days.
After two straight years of selling out online, now for the first time ever, the logs will be sold in select Walmart stores in addition to Walmart.com — while supplies last, that is.
“For the past two years we have warmed the hearts and homes of our fried-chicken fans during the holiday season with our 11 Herbs & Spices Firelog,” said Andrea Zahumensky, the KFC U.S. CMO, according to FoodandWine.com. “Although this year may look different, we hope that by expanding our exclusive partnership with Enviro-Log and Walmart, people can once again grab a fried-chicken scented firelog, order a bucket of chicken from KFC, and savor the tastes, smells and warmth of what has become our favorite holiday tradition.”
What’s more, the specialty logs now come at a discounted price. This year they’re selling for $15.88 per log, a whole $3 cheaper than their $18.99 tag in 2019.