The rainbow campaign, a movement believed to have started in Italy, is spreading across the world in an attempt to bring hope to people struggling with social distancing, or who are otherwise affected by the devastating COVID-19 pandemic, CTV reports.
The campaign is simple, people are putting rainbows out for everyone to see. In Montreal, Canada the art is often accompanied by the French phrase “Ca va bien aller” which translates to “It’s going to be okay.”
The campaign is another way, much like the earlier call in the United States for people to put their Christmas lights back up, for people to spread positivity in an uncertain and difficult time.
Kids are joining in on the fun as they’re staying home from school, sharing their own rainbows.
BBC reports the movement has also become popular in the United Kingdom, with many parents encouraging their children to create rainbow art with them, providing them an uplifting activity together in uncertain times, and a way to communicate hope to their friends and neighbors from a distance.
Local businesses are also participating, like this professional balloon artist.
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Quand Gino Chouinard dit Allez faire des arcs-en-ciel avec les enfants, tu restes à la maison et tu fais des arcs-en-ciel #ginochouinard #arcenciel ##iloverainbows #latexbiodegradable #jaideuxenfantsdaltoniensalamaison #restealamaison #aperoa15h #salutbonjour #❤️ #qualatex
Even the Montreal Airport changed its facade to reflect the rainbow movement.
Employees in charge of field operations during this time have taken the initiative to share a positive message on our famous façade. Sometimes the acts that cost the least make the biggest impact.#everythingwillbealright pic.twitter.com/C0GTv1SizT— YUL Aéroport international Montréal-Trudeau (@yulaeroport) March 24, 2020