Marvel chief creative officer Kevin Feige recently said the new Marvel project “WandaVision” drew inspiration from the Disney+ hit “The Mandalorian” when it came to marketing and promotion.
What’s going on?
Feige said at a recent virtual press conference that “The Mandalorian” — which debuted after plans were made for “WandaVision” — helped inspire the new Marvel project.
- “On ‘WandaVision,’ we were all underway long before we saw ‘The Mandalorian,’” Feige said, according to ComicBook.com. “There is lots and lots of ‘The Mandalorian’ that has inspired us at Marvel Studios, not the least of which is the StageCraft (integrated virtual production platform) that we’re using on some upcoming projects.”
- “It was amazing to see the marketing job Disney did in event-izing that.”
- Feige said “The Mandalorian” showed Disney that Disney+ shows can work just as well as movies, which makes each upcoming show — like “Loki,” “The Falcon and the Winter Solider” and “Hawkeye” — “as important as the projects going into theaters.”
Inspiration from other franchises
“I always default to my experience watching ‘Harry Potter’ movies,” Feige said. “I went to see every ‘Harry Potter’ movie opening weekend. I saw it and I enjoyed it and then I forgot all about it and didn’t think about it again until the next ‘Harry Potter’ movie came out. And those movies were so well made because I could follow it all. I could follow it, I could track it, occasionally I have to go, ‘Who was that?’ but for the most part I could totally track it.
“Now if I had watched every movie 10 times, if I had read every book, I bet there are dozens of other things in there that I would see and appreciate, but they never got in the way of me just experiencing it as a pure story. So that’s kind of what we try to navigate. If an Easter egg or a reference or something is so prevalent that it gets in the way of the story you’re telling so that people who aren’t aware of it go, ‘What is this? What’s happening?’ then we usually pull back on it.”