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Aunt Jemima has a new name. Here’s what it means

Aunt Jemima has officially rebranded after saying it would do so back in June 2020

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Bottles of Aunt Jemima Original Syrup are displayed on a shelf in a Walmart in Pittsburgh, Sunday, June 21, 2020.

Bottles of Aunt Jemima Original Syrup are displayed on a shelf in a Walmart in Pittsburgh, Sunday, June 21, 2020.

Gene J. Puskar, Associated Press

The Aunt Jemima brand is no more. Instead, The Pearl Milling Company will be giving you your daily — or hourly, if you’re Buddy the Elf — syrup fix.

  • The rebranded syrups will hit shelves in June.

What’s going on?

Quaker Oats, the parent company of the former syrup brand Aunt Jemima, said Tuesday it would rebrand the syrup as Pearl Milling Company.

  • “Products will continue to be available under the Aunt Jemima name without the character image until June,” the company said.
This image provided by PepsiCo, Inc., shows Quaker Oats’ Pearl Milling Company brand pancake mix and syrup, formerly the Aunt Jemima brand. Aunt Jemima products will continue to be sold until June 2021, when the packaging will officially change over.

This image provided by PepsiCo, Inc., shows Quaker Oats’ Pearl Milling Company brand pancake mix and syrup, formerly the Aunt Jemima brand. Aunt Jemima products will continue to be sold until June 2021, when the packaging will officially change over.

Associated Press

Context

Quaker Oats promised to change the name of the syrup back in June 2020 since the company said the name was based on racial stereotypes, according to The Associated Press. The decision spurred social media to request Uncle Ben’s rice to change its name, as I wrote for the Deseret News. (Uncle Ben’s rice did change its name to Ben’s Original, per NPR).

What will it look like?

The new packaging will include an image of the Pearl Milling Company’s building, according to CBS News.

  • “Pearl Milling Company was a small mill in the bustling town of St. Joseph, Missouri. Using a pearl milling technique, they produced flour, cornmeal, and, beginning in 1889, the famous self-rising pancake mix that would go on to be known as Aunt Jemima,” according to the Pearl Milling Company’s website, which is still auntjemima.com.

Anything else?

PepsiCo — which owns Quaker Oats — announced “a $1 million commitment to empower and uplift Black girls and women.”