For $5, Taco Bell is giving its patrons the opportunity to get creative with a new customizable meal deal.
USA Today reports that the restaurant’s Build Your Own Cravings Box can be ordered 18 different ways as buyers select their favorite menu item in each of four categories. Here’s what the box has to offer:
- Specialties: Chalupa Supreme, Cheesy Gordita Crunch, Crunchwrap Supreme.
- Starter: Crunchy taco, soft taco, Beefy 5-Layer Burrito, bean and cheese burrito.
- Side: Chips and nacho cheese sauce, cinnamon twists.
- Drink: Medium fountain drink.
While the new customizable menu item is slated for a national release on Feb. 11, an advertisement posted on Taco Bell’s Twitter account states that loyalty members can already access the box though the restaurant’s smartphone app.
In a recent press release, Nikki Lawson, Taco Bell’s chief global brand officer, stated, “As we see it, there aren’t a lot of choices out there when it comes to value, forcing customers to play by others’ rules. But when your fans have different favorites on the menu, why not celebrate that?”
The Build Your Own Cravings Box is only the latest in series of menu updates that has taken place at Taco Bell over the past few months. In November, the fast-food chain rolled out new value items and vegetarian options, and in January the restaurant reintroduced potato products to its national menu.
Taco Bell also revealed in January that it has plans to interrupt the chicken sandwich war that is raging among several major fast-food chains, though the restaurant didn’t disclose what its special poultry product will be.