To the unsuspecting, an avatar talking about digital safety and awareness appears to be voiced by Utah Valley University President Astrid Tuminez.
In a brief video posted on YouTube, the avatar dressed in green, as Tuminez is wont to do, greets the campus community and says, “Let’s talk about a modern threat that affects us all, cybersecurity scams.”
The video goes on to discuss phishing, deceptive emails, texts, chat messages or phone calls that attempt to lure people into clicking on a link or giving information in scams to steal their identities.
“Have you ever received a text about a problem with a package delivery with a link? That could be a scammer trying to steal your information,” the avatar warns.
It continues, “Impersonation scams are even more sinister, scammers pretending to be someone you trust may attempt to trick you into sending money buying gift cards, or giving the information needed to steal your identity. Always be cautious and verify before you act. Protect your personal information and never share verification codes. Trust that gut feeling that something does not seem right.”
One more thing, “Any voice can be cloned.”
The video flips to an in-person recording of Tuminez, who reveals: “Here’s a twist: You’ve been listening to an AI clone of President Tuminez’s voice. Just as my voice can be mimicked, so can others. Always be vigilant. Cyberthreats are real but with awareness we can protect ourselves,” she said.
Tuminez ends the video encouraging staff and students to visit UVU’s cybersecurity website for more tips on protecting themselves from cyberattacks.
According to a statement from the university, the video serves as a reminder of the importance of caution and vigilance in the face of increasing cyber threats. “By showing how easily voices can be faked, it emphasizes the need for individuals to use caution and security measures to protect themselves online,” the statement said.
Cybersecurity is key to safeguarding personal information, organizational systems, critical infrastructure and economies, said Basil Hamdan, UVU professor and cybersecurity expert, in a statement.
“With the ever-expanding technology landscape, cyber threats grow in complexity and frequency, which is what is driving the demand for a well-educated cybersecurity workforce. To avoid scams, practice caution and online hygiene. Be skeptical and verify digital interactions. Stay vigilant against evolving scams to protect your information and finances,” Hamdan said.
The university has added degree programs in cybersecurity to address the growing workforce need for workers specifically trained to prevent and address these threats.
UVU currently offers a masters of science degree program in cybersecurity for working professionals. The part-time, two-year program is offered evenings at its Lehi campus. The program is intended to enhance students’ cybersecurity knowledge and skills, equipping graduates with the expertise to pursue new or boost existing careers.
Starting next fall, UVU will offer a bachelor’s degree in cybersecurity.