Magnolia Bakery recently announced it will be bringing its iconic sweets to Salt Lake City.
The bakery first opened up shop in the West Village of New York City in 1996 and quickly became a favorite of New Yorkers and tourists alike, with people lining the block to get their hands on the red velvet cupcakes or banana pudding.
The franchise opening in Salt Lake City is slated for sometime in 2026 and Magnolia Bakery is currently in the process of identifying potential locations in the greater Salt Lake City market.
“We’re excited to bring the full Magnolia Bakery experience to Utahns, including freshly-baked cupcakes, cakes, cheesecake, pies, cookies and brownies and, of course, our World-Famous Banana Pudding,” Sara Gramling, head of brand and community for Magnolia Bakery, told the Deseret News in an email. “We’re on a mission to make today sweeter than yesterday and look forward to celebrating moments big and small with Utahns very soon!”
Since opening in New York City, the iconic bakery has opened up franchise locations across the world in locations like Los Angeles, Chicago, the Philippines, Qatar, Jordan, Kuwait, Turkey and the United Arab Emirates.
Gramling said Salt Lake City offers an ideal market for a new franchise.
“Salt Lake City offers Magnolia Bakery an ideal test‑bed: it’s a growing, untapped, affluent market, aligning with its rollout strategy, brand positioning, logistics needs, and franchise model," Gramling said.