Dive into the recent controversy surrounding Cracker Barrel's logo change and hear from devoted customers who want to preserve the iconic design they love. In this video, we explore why the company's rebranding attempt sparked such a strong backlash, drawing comparisons to other infamous brand missteps like New Coke. With Cracker Barrel's roots deeply embedded in small-town America, many patrons value the comfort and familiarity of the original logo. Branding experts explain why maintaining brand identity is crucial, as Cracker Barrel navigates the challenge of balancing modernization with customer loyalty.
