In this behind-the-scenes look at Murphy Door, Jeremy Barker, the company’s founder and CEO, reflects on why building hidden doors is less about furniture and more about fulfilling childhood wonder. He explains how industry peers encouraged him to stop “selling doors” and instead embrace the idea that Murphy Door creates entryways into customers’ dreams. Describing the emotional impact of stepping through a secret doorway — often transporting people back to their youth — he shares how that sense of magic drives his work. The video explores the excitement of innovation, the challenge of constantly topping what’s been created before, and the company’s commitment to delivering experiences that feel bigger than the product itself.
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A family project led to a wildly successful company, and it’s just getting started
