VITAL STATISTICS

Age: 50.

Where born: Salt Lake City.

Family: Wife Marianne (three years) and children Jeffrey, 23, and Rachel, 21.

Education: High school: St. Mark's School, graduated 1960. College: Stanford University, bachelor of arts degree in history and economics.

Primary products: Chocolate orange sticks, salt water taffy, cinnamon bears plus a wide assortment of packaged and bulk candies for regular and seasonal sales.

Primary markets: Western United States plus some national and international distribution on selected products.

Number of employees: 130.

Annual sales: Confidential. Sweet Candy Co. ships 14 million pounds of candy annually.

PERSONALITY PROFILE

First "real" job: Working in the shipping department of Sweet Candy Co. the summer of 1956 at age 14.

Management style: Give people authority and latitude to achieve stated goals. Offer assistance and guidance as required and encourage ongoing training to meet challenges of the future.

Strategy for success: Maintaining the 100-year-old tradition of producing quality candies by adhering to the Golden Rule in dealing with customers, suppliers and employees.

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A memorable failure: Failed to run a qualifying time for the Boston Marathon at the St. George Marathon in 1983 by 11 minutes.

Heroes: My grandfather Leon Sweet; my parents Corrine and Jack Sweet and my mentally handicapped son Jeffrey Sweet.

Leisure time and hobbies: Skiing, golf, flying, reading, biking, running and photography.

Favorite book and movie: Book: "Crossing to Safety" by Wallace Stegner. Movie: "Tender Mercies."

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