George Burns is serving as a "Big! Big!" cheese for Little Caesar's Pizza.

View Comments

The 97-year-old comedian and a little girl eat pizza in a television commercial that begins airing on Monday."He is the big, big cheese in his own right," said Denise Ilitch Lites, senior executive vice president of the Detroit-based chain.

Join the Conversation
Looking for comments?
Find comments in their new home! Click the buttons at the top or within the article to view them — or use the button below for quick access.