VITAL STATISTICS
Age: 49.Where born: Murray.
Family: Wife, Blanch Yardley, five children and three grandchildren
Education: Brigham Young University: bachelor of arts
Primary products: Videotapes for staff development in schools and other related products
Primary markets: Schools, school districts, educational service centers; universities in all English-speaking parts of the world; our products are used in every state and province of Canada.
Number of employees: 11 full time and seven part time
Annual sales: $2 million
PERSONALITY PROFILE
First "real" job: Delivering the Deseret News
Management style: Collaborative shared decisionmaking
Strategy for success: Draw out the best in employees, know our market and know their needs; produce the best quality possible
A memorable failure: Making two feature-length movies that, although entertaining, were financial flops
Heroes: As an institution, The National Geographic Society
Leisure time and hobbies: Regretfully, I have no leisure time. I do enjoy camping, water skiing and snow skiing.
Favorite books and movies: "Les Miserables," "Tale of Two Cities," "Jane Eyre." Movies: "Glory" and "Dances with Wolves"