Michael D. Bush, marketing director, CARE of Utah

VITAL STATISTICS

Age: 30.

Where born: Salt Lake City.

Family: Wife Christy and two children, Ashley and Hayden.

Education: University of Utah: bachelor of science degree.

Primary products: Utah's first voluntary, nongovernmental health-insurance coalition, which allows small businesses to provide their employees with a choice of low-cost plans.

Primary markets: Small businesses and employers throughout the state.

Number of employees: Three.

Annual sales: $13.5.

PERSONALITY PROFILE

First "real" job: Clothing salesman.

Management style: Team-oriented decision-making.

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Strategy for success: Have a passionate belief in myself and others. Be willing to take chances. Work hard. A memorable failure: My unsuccessful campaign for high school class president.

Heroes: My family and John Muir.

Leisure time and hobbies: Politics, music, backpacking and wilderness photography.

Favorite book and movie: Book: "Ender's Game." Movie: Kenneth Branagh's "Henry V."

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