Move over Cherry Garcia, Phish Food is here.
On Thursday, Ben & Jerry's Homemade ice cream unveiled Phish Food, a nod to the Vermont band Phish, which, like the Grateful Dead, has a huge following among the tie-dyed, granola-eating set.Company co-founder Ben Cohen said Phish Food is chocolate ice cream with gobs of marshmallow, caramel and chunks of fudge shaped like smiling fish.
"This is chocolate and marshmallow the way it was meant to be," Cohen said from South Burlington, Vt.
Cherry Garcia, named for the late Grateful Dead bandleader Jerry Garcia, has been in the grocer's freezer for years. Phish, whose music is often compared to the Grateful Dead, had its flavor in stores Thursday.
Will it outsell its predecessor?
Invoking lyrics to a Phish song, Cohen said, "If anyone doesn't think this flavor is marshmallowy enough, I'll start `bouncing around the room!' "
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ADDITIONAL INFORMATION
Birthdays: For Saturday, Feb. 22
Actor Robert Young 90
Announcer Don Pardo 79
Sen. Edward M. Kennedy, D-Mass. 65
Actress Drew Barrymore 22