WEST VALLEY CITY — Applicants for new billboards along 3500 South are going to have to wait out a new six-month moratorium.
City leaders are already into a 2 1/2-year process of trying to figure out what they want along the city's busiest road, which is essentially the city's center of commerce. There are plans to widen the road and to improve the look along its corridor, which is crowded with billboards from the Jordan River to Redwood Road.
"These days they stick out," said John Janson, assistant director of community and economic development. He counted 16 billboards along a four-mile stretch of road.
The city currently has three applications for new billboards.
"It just seemed like the billboards going in would have a big impact," Janson said.
The renewable moratorium will give the city time to decide how to handle specific requests in new applications as officials here continue to encourage the use of smaller, less-invasive monument-style signs.
"We didn't want to add to a situation that we may want to change," said City Manager John Patterson.