SALT LAKE CITY — Wild Tribute, a philanthropically motivated outdoor apparel company, has moved its headquarters from Kentucky to Salt Lake City.
Founded in 2012 by Brian Stowers and Ben Kieffner, the firm creates apparel that honors U.S. national parks and public Lands. The firm donates 4 percent of its proceeds to nonprofit organizations that educate, preserve and protect these wild and historic places.
“Wild Tribute is a great addition to the thriving outdoor products and recreation industry, and we are thrilled to have them call Salt Lake City home,” Mayor Jackie Biskupski said in a statement announcing the move.
The firm has already added members to its team, with plans to hire up to 10 employees as it ramps up operations. The firm’s products can be found on its website, wildtribute.com, as well as on the shelves of retail stores in Salt Lake City, and around national parks and public lands nationwide.