Don’t expect the boomers in your life to call you babe, baby or dear. You should expect them to call you “honey.”
The setup: A new report from The Black Tux identified the most popular couple “pet names” across the United States. The term “babe” dominated much of the country. But the report — which surveyed 100 couples in every state — gets really interesting when it’s broken down by region, gender and generations.
The story: There’s a stark divide among generations about what they call their significant other, which isn’t so surprising given all the talk about boomers, Generation Z and whatnot.
Here’s a breakdown by generations:
Baby boomers are more likely to call their significant other “honey/hun/honeybunch” compared to other generations.
- Honey/hun/honeybunch: 17.4%
- Dear: 7.2%
- Babe/baby: 5.8%
Generation X leans more into the “babe/baby” side with a little love for “honey.”
- Babe/baby: 24.1%
- Honey/hun/honeybunch: 6.8%
- Dear: 0.9%
- Bae: 0.9%
- Love: 0.6%
Millennials are all-in on “babe/baby” with some love for “sweetie/sweetie pie/sweetheart.”
- Babe/baby: 40.9%
- Sweetie/sweetie pie/sweetheart: 1.3%
- Love: 0.7%
- Honey/hun/honeybunch: 0.4%
Read the full report at The Black Tux.