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‘OK, honeybunch’: Boomers are really different when it comes to couple pet names

Generation X and millennails see eye-to-eye. Boomers? Well, not so much

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A new report from The Black Tux identified the most popular couple “pet names” across the United States.

A new report from The Black Tux identified the most popular couple “pet names” across the United States.

Don’t expect the boomers in your life to call you babe, baby or dear. You should expect them to call you “honey.”

The setup: A new report from The Black Tux identified the most popular couple “pet names” across the United States. The term “babe” dominated much of the country. But the report — which surveyed 100 couples in every state — gets really interesting when it’s broken down by region, gender and generations.

The story: There’s a stark divide among generations about what they call their significant other, which isn’t so surprising given all the talk about boomers, Generation Z and whatnot.

Here’s a breakdown by generations:

Baby boomers are more likely to call their significant other “honey/hun/honeybunch” compared to other generations.

  • Honey/hun/honeybunch: 17.4%
  • Dear: 7.2%
  • Babe/baby: 5.8%

Generation X leans more into the “babe/baby” side with a little love for “honey.”

  • Babe/baby: 24.1%
  • Honey/hun/honeybunch: 6.8%
  • Dear: 0.9%
  • Bae: 0.9%
  • Love: 0.6%

Millennials are all-in on “babe/baby” with some love for “sweetie/sweetie pie/sweetheart.”

  • Babe/baby: 40.9%
  • Sweetie/sweetie pie/sweetheart: 1.3%
  • Love: 0.7%
  • Honey/hun/honeybunch: 0.4%

Read the full report at The Black Tux.