Krispy Kreme has revealed how many doughnuts it gave out as a part of its COVID-19 vaccine incentive.
Krispy Kreme COVID-19 vaccine deal
Krispy Kreme said back at the end of March that it would give away free doughnuts to people who showed valid COVID-19 vaccination cards, as I wrote for the Deseret News.
- The free doughnuts were made available at all Krispy Kreme locations in the U.S.
Dave Skena, Krispy Kreme chief marketing officer, told USA Today the deal would be available anytime.
- “We wanted it to be big enough to sort of catch people’s attention and spread awareness,” Skena told USA Today. “I think anything anyone can do to help show support for those getting the vaccine is a good thing right now and so we’re just trying to do what little we can.”
How many doughnuts did Krispy Kreme give out?
Krispy Kreme told CNBC it gave away more than 1.5 million doughnuts to people who showed up with their COVID-19 vaccine card.
- “We were the first national brand to launch a campaign to show support for Americans choosing to get vaccinated, and we were hopeful that others would join us,” Skena said.
- “So, it’s very gratifying to see so many companies, organizations, communities and even state governments encouraging and incentivizing people to protect themselves and others by getting vaccinated.”
Do COVID-19 vaccine incentives work?
The Wall Street Journal reports companies are making deals to get people vaccinated.
- “The marketing industry has reacted to the pandemic as it unfolded, starting when brands last spring pulled planned campaigns and replaced them with somber messages acknowledging the ‘uncertain times,’” according to The Wall Street Journal. “They later began cautious marketing pegged to the end of the initial lockdowns. By last month’s Super Bowl, Budweiser skipped its usual in-game commercial and promised to redirect the investment toward vaccine awareness. Now come promotions for the vaccinated.”