Pizza Hut is pushing some spicy pizza right now.

The news: Pizza Hut began rolling out Thursday the new “Spicy Lover’s Pizza” for a limited time.

  • It comes with spicy marinara, two types of pepperoni (classic and crispy), red jalapeño peppers, and a herbs/chili pepper mixture sprinkled on top.
  • Sign me up.
  • Seriously.
  • Right now.

Details: The pizza has three versions, including:

  • Double pepperoni.
  • Chicken and pineapple.
  • Veggie (which has green bell peppers, onions and mushrooms).

Cost: The new “Spicy Lover’s Pizza” costs $12.99 for a large.

Why it matters: People want spicy food more and more right now, so it makes sense for Pizza Hut to join in on the trend.

The bigger picture: Indeed, a recent report from Technomic, a research firm for the food service industry, found that about 80% of fast-food customers enjoy “moderately spicy foods” and that spicy food can attract younger people, CNN reports.