Pizza Hut is pushing some spicy pizza right now.
The news: Pizza Hut began rolling out Thursday the new “Spicy Lover’s Pizza” for a limited time.
- It comes with spicy marinara, two types of pepperoni (classic and crispy), red jalapeño peppers, and a herbs/chili pepper mixture sprinkled on top.
- Sign me up.
- Seriously.
- Right now.
Details: The pizza has three versions, including:
- Double pepperoni.
- Chicken and pineapple.
- Veggie (which has green bell peppers, onions and mushrooms).
Cost: The new “Spicy Lover’s Pizza” costs $12.99 for a large.
Why it matters: People want spicy food more and more right now, so it makes sense for Pizza Hut to join in on the trend.
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The bigger picture: Indeed, a recent report from Technomic, a research firm for the food service industry, found that about 80% of fast-food customers enjoy “moderately spicy foods” and that spicy food can attract younger people, CNN reports.