Deseret News announced the promotion of Christian Ross to vice president of product and technology, recognizing more than a decade of leadership and innovation in the company’s digital transformation.
For the past 13 years, Christian has played pivotal roles in advancing the Deseret News’ digital systems, technology platforms and product strategy.
“Christian’s unique background in both journalism and technology makes him an exceptional leader who understands the evolving needs of both a newsroom and an audience in a rapidly changing media landscape,” said Burke Olsen, publisher of the Deseret News.
Christian’s leadership has been especially influential in developing and implementing a forward-looking AI strategy across the organization.
“As we carry forward our 175-year legacy and lean into the future, Christian is helping us harness new tools like artificial intelligence — to strengthen our productivity and be true to our journalistic principles,“ said Olsen. ”His vision is enabling us to deliver principled, high-quality reporting with greater speed and relevance, all while upholding the faith-driven mission and foundational values that define who we are.”
About the Deseret News
The Deseret News is Utah’s oldest newspaper and the Beehive state’s longest continuously operating business. Its primary focus is digital and its reach is national and global with over half of online readers living outside of Utah.