With new streaming options popping up all the time, you can practically feel the shift in the airwaves. Apple TV Plus launched earlier this week and Disney Plus launches in just a few days.

Many of us have cut the cord on traditional TV and migrated to these streaming options. In fact, 2 million Americans have ditched satellite or cable TV and moved to streaming, according to a new study from Roku. What does that shift mean to our TV choices? (And how does it affect our bank accounts?)

As consumers, we may be excited for all the new offerings, but they can be overwhelming.

A new survey from the viewer tracking service TV Time and United Talent Agency found that most people (70%) feel we’re getting close to too many streaming video choices. The title of the survey is “Beyond the Big Three” — and depending on your age, you may have immediately thought of ABC, NBC and CBS (like I did), but it’s actually referring to Netflix, Amazon and Hulu. We’re talking streaming here and rightly so; it’s the future.

Among the top complaints from those surveyed: It’s becoming too expensive, and people don’t want to toggle between services. Even with the frustrations, people are still willing to hand over their credit cards. While the majority of those questioned already subscribed to one streaming service, 42% said they planned to add one more.

Disney Plus and Apple TV Plus are likely to benefit, since they’re launching before many other streaming services in the pipeline.

First, let’s talk Apple TV Plus. For now, it costs just $4.99 per month, and the company has a free seven-day trial. If you’ve purchased a new phone, tablet, Apple TV or Mac within the past month or so (or plan to soon), you get a free one-year subscription. Students who have the Apple Music student plan for $5 per month can now get the TV app with no extra cost.

The company has brought in some big celebs to lead off its debut original shows. Reese Witherspoon, Jennifer Aniston, Jason Momoa, Oprah Winfrey and others star in nine different series. The service doesn’t yet have a library of films or shows from other companies, and no word on whether it will add something like that in the future. The company has said it plans to add new shows all the time, but it won’t drop the whole season at once. Most of Apple TV’s shows will release three episodes at launch, and then one per week after that.

Disney Plus will cost $6.99 per month or $69.99 per year, and will be the place to get tons of content from Disney, Marvel, Pixar and National Geographic (and yes, even “Star Wars.”) Parents will appreciate the unlimited downloads on up to 10 devices so kids can take content with them and save data. You can watch four different shows on four different devices at once, and the company will have lots of original programming. We know there will be a “High School Musical” series, a live-action “Lady and the Tramp” film, a “Star Wars” series called “The Mandalorian” and a smattering of Marvel shows, including “Hero Project,” “Loki” and “The Falcon and the Winter Soldier.”

Since Disney owns streaming services Hulu and ESPN Plus, it’s offering a bundle for all three for $12.99 a month. With all these options, does that mean the end for Netflix, which previously carried a lot of Disney content? It’s doubtful.

According to the TV Time survey, 56% of respondents said they are likely to subscribe to Disney Plus. You may guess that viewers who previously enjoyed Disney-owned content via Netflix may jump ship for Disney Plus. But according to that same survey, 70% of people said they weren’t likely to drop their other current services when they signed up for Disney Plus.

Other streaming services are still coming. Look for all of these to launch in spring of 2020.

Peacock: From NBCUniversal with a huge library including “Cheers,” “The Office” and “Parks and Recreation,” as well as original content. CNBC reports there may be a paid version of Peacock, as well as an ad-supported version that would be free for everyone.

HBO Max: From AT&T’s WarnerMedia, which has a huge library and will cost $15 per month. “The Fresh Prince of Bel-Air” will live here, as well as every episode of “Friends,” which is coming over from Netflix. J.J. Abrams also recently signed on with WarnerMedia to produce original content for HBO Max.

Quibi: This streaming service will focus on short-form videos, and got funding from Disney, Sony, NBCUniversal and others. Steven Spielberg is writing a horror series for Quibi. “Punk’d” will also be here. Jennifer Lopez and Zac Efron are also slated to contribute.