AMC Theatres will now allow you to rent out theaters for private screenings after a four-week beta test, the company said Tuesday.

What’s going on?

AMC launched a beta test of a rental program in October.

  • The company said it receive more than 110,000 guest inquiries about a private theater rental.
  • The company said it quadrupled the normal number of rental requests.
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The details:

Here’s a quick look at the AMC rental program:

The rentals will start at $99 plus tax.

You can rent out the theater for new films, too. These may cost between $149 and $349 for up to 20 people. The new films include:

  • “Tenet.”
  • “The War With Grandpa.”
  • “Freaky.”
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There will be an automated booking process on AMC’s website and app.

And “there is no additional required charge or minimum for food and beverage as part of the rental,” according to AMC.

Key quote:

  • Elizabeth Frank, EVP worldwide programming and chief content officer said:“The results and feedback from our guests about AMC Safe & Clean have been overwhelmingly positive, and Private Theatre Rentals at AMC provides an additional layer of safety and security to those moviegoers who are looking to see movies with just their family members and friends. It’s unprecedented for AMC to receive 110,000 contacts in four weeks about a private theatre rental, based only on word of mouth and organic publicity, and we are excited about and appreciative of the interest this has sparked among AMC guests.”
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