The #CancelNetflix movement due to the release of “Cuties” appeared to strike hard in five specific states — including Utah.

Some context:

The new Netflix film “Cuties” drew controversy after it reportedly featured sexualized portrayals of young children, which I wrote about for Deseret.com. An online petition called for people to cancel their Netflix subscriptions in response.

  • “Do not let political divides steer us away from canceling ‘Cuties.’ Regardless if you’re voting for Trump or Biden in November, America, stand up for what is right,” wrote Twitter user Michael Phillips, using the hashtag #CancelNetflix.
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What’s going on?

New data from 7Park Data revealed that Netflix saw a heavy increase in cancellations in the days following the film’s release, according to Variety. There were five times as many cancellations at the time.

  • However, the data revealed that Netflix cancellations resumed normal levels a few days later.

But some states canceled Netflix more than others. Those states include:

  • Idaho
  • Wyoming
  • Utah
  • Nebraska
  • Alaska
  • “More broadly, cancellations also increased in other parts of the central and southern United States. Maine was also an outlier on the East Coast,” according to Fast Company.
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How Netflix responded:

Netflix defended the film in a statement earlier this month

  • “‘Cuties is a social commentary against the sexualization of young children. It’s an award-winning film and a powerful story about the pressure young girls face on social media and from society more generally growing up — and we’d encourage anyone who cares about these important issues to watch the movie.”