John is a Lego fan. He’s also a “Star Wars” fan.
So when he saw the Mos Eisley Cantina set at Target, he knew he had to own it. It’s apparently a rare set. So he bought it for $350.
Four hundred pages of instructions? All his.
Three thousand Lego pieces? All his.
Well, maybe not exactly 3,000 pieces. It turns out the set was missing a bag of pieces. So John reached out to Lego to find out what happened to the bag.
According to Inc, Lego had a pretty remarkable response to the scenario, tying directly into “Star Wars.”
Dear John,
Thanks for getting in touch with us and providing that information! I am so sorry that you are missing bag 14 from your Mos Eisley Cantina! This must be the work of Lord Vader.
Fear not, for I have hired Han to get that bag right out to you.
Have a bricktastic day and may the force be with you.
Obviously, this is a big win by Lego. It’s one thing to return your customer’s missing pieces. It’s an entirely different thing to respond to them with a “Star Wars” message and hit up Han Solo for some help.