After years of curating and producing the Super Bowl halftime show, Jay-Z has selected himself to headline the 2027 performance.
The NFL, Apple Music and Roc Nation announced the news Monday night, confirming that the performance will be held at SoFi Stadium in Inglewood, California, on Feb. 14.
The halftime performance rounds out a landmark year for the billionaire rapper and businessman, who performed two back-to-back concerts at SoFi Stadium last weekend — part of his multistop tour celebrating the 30th anniversary of his 1996 debut album, “Reasonable Doubt.”
“From Reasonable Doubt to standing on the Super Bowl Halftime stage, this has been a journey,” Jay-Z said in a statement reflecting on his prolific career.
“Thirty years of music, work, and culture on the world’s biggest stage,” he added. “This run continues to be a dream come true.”
Jay-Z has played a key role in selecting and curating the Super Bowl halftime show performers since 2019 through his company, Roc Nation, which currently produces the show.
Under the music mogul’s direction, Super Bowl headliners have included Kendrick Lamar, Usher, The Weekend, Rihanna, Jennifer Lopez and Shakira, and a 2022 hip-hop ensemble featuring Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, 50 Cent and others.
Last year’s performance from Bad Bunny, which included guest appearances from Ricky Martin and Lady Gaga, reached 128 million viewers in the U.S.
Despite widespread controversy and pushback over the choice to feature the Puerto Rican musician — including an alternative halftime show — Bad Bunny’s performance collected a record seven Emmy Awards, while Kendrick Lamar took one home the year before for outstanding music direction.
Jay-Z’s selection followed days of speculation. In recent days, reports emerged that he had chosen himself for the slot over other heavily rumored contenders, including Miley Cyrus, Justin Bieber and Harry Styles.
“When we first reached an agreement with Roc Nation to produce the show, I had just one request: that Jay-Z take the stage himself one day, whenever the moment felt right to him,” Roger Goodell, the NFL commissioner, said in a statement.
“I couldn’t be more excited for fans around the world to experience the artistry, creativity and cultural impact he will bring to the Super Bowl stage.”
