What do fans think of the ‘Utah Mammoth’ name and branding?

The Utah Hockey Club changed its name to the Utah Mammoth on Wednesday

Published: May 7, 2025, 9:55 a.m. MDT

The home and away jerseys for the Utah Mammoth.

Brogan Houston covers the Utah Mammoth and trending news for the Deseret News.

Utah’s NHL team is now called the Mammoth.

The team announced its new name, logos, jerseys and branding Wednesday morning, concluding a 13-month decision process that included a seemingly endless series of updates on fan votes and trademark news.

As always, reactions to the new name for Utah’s NHL team range from excitement to anger.

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Here are some of the best reactions on social media so far.

It’s official: Utah Hockey Club has a new name

Vibe check: How do you feel about the Utah Mammoth name, logos and jerseys?#TusksUp #UtahMammoth #UtahHC
— Brogan Houston (@houston_brogan) May 7, 2025

It’s not too late Kraken. Still time to be the Seattle Sloths. https://t.co/l5RtsyyyWv
— Clean Hits (@CleanHitsHockey) May 7, 2025

Name is fineish, logo is fine, generic black+blue with boring beer league jersey template instead of purple suuuucks https://t.co/hTjJoVvFP3
— JFresh (@JFreshHockey) May 7, 2025

Meet the Utah Mammoth, Salt Lake City’s new NHL team. I know social media hates every new mascot name, but this looks solid to me. pic.twitter.com/TkIAtCWhxl
— Clay Travis (@ClayTravis) May 7, 2025

Now that they have an official name and logo, looking forward to more great Utah goalie setups. https://t.co/10xNgjaAc0 pic.twitter.com/nIJCLxxT3B
— Goalie Gear Nerd (@GoalieGearNerd) May 7, 2025

The U with the Tusk goes unbelievably hard pic.twitter.com/3QginqBxqi
— Professor (@superfinn23) May 7, 2025

We are feasting on all this mammoth info and I hate that i am trying to work through it 😭 #TusksUp
— Ashley (@heyashtweeted) May 7, 2025

Sick mascot but why is it singular??? Every other major professional sports team with an animal mascot is plural. The whole team is one mammoth? A species that was known to travel in packs? https://t.co/D8CduWLX7K
— Lawson Mansell (@lawsonhmansell) May 7, 2025

Comparing to the earlier proposals for the 3 finalists team names, the Utah Mammoth logo is a nice mix of the original Mammoth proposal and the Mountain head crown from the Utah Hockey Club Yeti logo.

I’d say they got it right. Wasatch mountains dominate SLC so it was needed. https://t.co/bSy7GgRrRN pic.twitter.com/kO5lJh6gE2
— 【ツ】チャド (@ThaChadwick) May 7, 2025

Was really hoping for “The Hockey Club at Temple Square” but “Utah Mammoth” was my second choice.🦣 #tusksup 🤘🏼
— nhlutah (@wolfeynhlutah) May 7, 2025

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