BYU’s football uniforms will have a new feature for 2026 and beyond.
The Cougars have reached an agreement with Utah-based company Entrata to be their first-ever jersey patch sponsor, the program announced Monday.
“We are grateful for this new sponsorship with Entrata and excited to welcome them to the BYU Athletics family,” said BYU athletic director Brian Santiago in a statement. “Entrata brings great value to BYU Athletics. We are excited about this new relationship and anticipate a bright future.”
As part of the multiyear deal, the Entrata logo will appear on BYU’s jerseys, with the company also working with BYU’s athletic department for “community initiatives, supporting efforts throughout Utah that strengthen local communities, create opportunities for student-athletes to engage in meaningful service and reinforce both organizations’ commitment to making a positive impact beyond competition,” according to a BYU statement.
“This relationship with Entrata represents a step forward for BYU Athletics,” said Casey Stauffer, BYU senior associate athletic director for corporate sponsorships. “We are excited to align athletic excellence with community impact through this collaboration.”
Headquartered in Lehi, Entrata specializes in property management software and is “one of Utah’s biggest technology companies,” per BYU.
“To us, this relationship extends beyond having our logo on a jersey,” said Entrata chief marketing officer Nico Dato.
“We are collaborating with BYU on community initiatives across Utah, creating opportunities for student-athletes to engage in service alongside our team. We’re looking forward to the impact we can create together.”