- The rebranded syrups will hit shelves in June.
What’s going on?
Quaker Oats, the parent company of the former syrup brand Aunt Jemima, said Tuesday it would rebrand the syrup as Pearl Milling Company.
- “Products will continue to be available under the Aunt Jemima name without the character image until June,” the company said.
Quaker Oats promised to change the name of the syrup back in June 2020 since the company said the name was based on racial stereotypes, according to The Associated Press. The decision spurred social media to request Uncle Ben’s rice to change its name, as I wrote for the Deseret News. (Uncle Ben’s rice did change its name to Ben’s Original, per NPR).
What will it look like?
The new packaging will include an image of the Pearl Milling Company’s building, according to CBS News.
- “Pearl Milling Company was a small mill in the bustling town of St. Joseph, Missouri. Using a pearl milling technique, they produced flour, cornmeal, and, beginning in 1889, the famous self-rising pancake mix that would go on to be known as Aunt Jemima,” according to the Pearl Milling Company’s website, which is still auntjemima.com.