Surveys have shown that it's often everybody for himself at breakfast time in the American household. Children, husbands, wives working outside the home - they're all grabbing the morning meal as individuals. Seldom is one cook providing breakfast fare for all.

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Follow-along trends cited in Quaker's Foresight newsletter: Parents feel safer letting youngsters use toasters by themselves than letting them use microwave ovens. So toaster products - frozen waffles, French toast and bagels - had big sales gains in the '90s, and that trend is expected to continue.

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