It's beginning to sound like a recording, but once again KSFI (alias "FM-100") leads the Arbitron rating estimates. And just about any way you look at it, more Wasatch Front residents, in almost all age categories, listen to the KSFI's "records" than to any other station on the dial.
"We're pretty thrilled with this," KSFI spokesman Layne Smith said.He said one of the reasons for the great performance was that "FM-100" tweaked its play list last fall so it appealed more to its core audience.
Smith stressed this didn't amount to a drastic change for the station, but rather a fine tuning that paid off.
KSFI's largest improvement was in the 18-34 age group, where it bounced back to first place in the latest ratings book, after having finished only fifth in that category last summer.
He said KSFI morning DJs Dain Craig and Peggy Ijams also improved their audience ratings last fall.
The station maintained its double-figure audience ratings among listeners ages 24-54 and was the only station above a 10 percent share in the three main age groups.
For country music stations, KUBL (alias "K-Bull," FM-93.3) was the clear winner. It improved most among young adult listeners.
In the modern music battle, KXRK (alias "X-96.3," FM) was decisive winner over KENZ (alias "The End," FM-107.5).
For the two all-sports stations, the Jazzless KISN-AM (570) won over KFNZ (alias "K-Fan," AM-1320), a new station. However, this is more of a win-win situation for listeners than than a battle because it shows the Wasatch Front can support two all-sports stations.
- Here are the Arbitron rating estimates, the fall book 1996, for ages 12-plus, Monday to Sunday, 6 a.m. to midnight:
1. KSFI (9.4); 2. KSL (6.6); 3. KUBL (5.2); 4. KODJ (4.8); 5. (tie) KISN-FM, KSOP AM/FM and KXRK (4.7); 8. KRSP (4.5); 9. KZHT (4.4); 10. KBEE (4.3).
11. KKAT (4.2); 12. KALL (4.1); 13. (tie) KBER and KDYL/KOVO (3.8); 15. KENZ (3.2); 16. KBZN (2.6); 17. KQMB (2.4); 18. KURR (2.2); 19. (tie) KUMT and KISN-AM (1.5).
21. KRKR (1.3); 22. KFNZ (1.2); 23. (tie) KBKK and and KLZX (1.1); 25. KLO (0.9); 26. KFAM (0.8); 27. (tie) KTKK and KCNR (0.6); 29. KANN (0.4).
- Here are the Arbitron rating estimates, the fall book 1996, for ages 18-34, Monday to Sunday, 6 a.m. to midnight:
1. KSFI (7.9); 2. KUBL (7.7); 3. KXRK (7.6); 4. KISN-FM (6.5); 5. KENZ (6.1); 6. KBER (5.8); 7. KBEE (5.7); 8. KKAT (5.2); 9. KRSP (5.0); 10. KQMB (4.6).
11. KZHT (4.4); 12. KSOP AM/FM (3.8); 13. KURR (3.6); 14. KRKR (2.7); 15. (tie) KSL and KBZN (2.2); 17. KALL (2.0); 18. KODJ (1.9); 19. KISN-AM (1.7); 20. (tie) KBKK and KUMT (1.4).
22. KLZX (0.9); 23. KFNZ (0.8); 24. (tie) KCNR and KTKK (0.3); 26. (tie) KDYL, KANN and KFAM (0.2).
- Here are the Arbitron rating estimates, the fall book 1996, for ages 25-54, Monday to Sunday, 6 a.m. to midnight:
1. KSFI (11.6); 2. KODJ (6.2); 3. (tie) KRSP, KSL and KUBL (6.0); 6. KISN-FM (5.3); 7. KSOP AM/FM (4.9); 8. (tie) KALL and KBEE (4.5); 10. KKAT (4.2).
11. KBZN (3.5); 12. KXRK (3.2); 13. KENZ (2.9); 14. KURR (2.8); 15. KBER (2.4); 16. KUMT (2.3); 17. KQMB (2.1); 18. KZHT (2.0); 19. KISN-AM (1.7); 20. KRKR (1.4).
21. (tie) KBKK, KFNZ and KLZX (1.3); 24. KDYL (0.8); 25. KCNR (0.7); 26. KANN (0.6); 27. KTKK (0.4); 28. (tie) KFAM and KLO (1.1).
- KCPW (FM-88.3) will air "Citizens Link to Government," an address by Irene Fisher, director of the Bennion Community Services Center, at 11 a.m. Tuesday, Feb. 4.
"Our Children, Our Future: Is Rome Burning While Nero Fiddles?," a talk by Sam Goldstein, a University of Utah professor, will be broadcast at 11 a.m. Thursday, Feb. 6.
- THE BONNEVILLE LDS RADIO NETWORK will rebroadcast a recording of a Jan. 17 celebration honoring the Brigham Young University football team at 8 a.m. Saturday, Feb. 1.
- RADIO HAPPENINGS - The Super Bowl carried over into radio conversation for days after the actual event - and the TV commercials seemed to garner more attention than the game itself. Tom Barberi on KALL, for instance, commented on the whole extravaganza, including the game, the commericials and the half-time show. "Kidd Casssidy" on KKAT and "Dain and Peggy" on KSFI rated the commercials, while "Fisher, Todd and Erin" on KISN-FM took a survey and tallied the votes from listeners on what they considered the best ads.
KKAT's Cassidy also talked about how he eats M&Ms Monday (by smashing them). On Tuesday the DJ gave social advice to listeners . . . "The Morning House Party" on KZHT asked listeners Monday what they would be willing to do to win tickets to a New Edition concert and staged a special talent contest Wednesday. On Tuesday the DJs visited a so-called devil worship site in Salt Lake City and had another "Melrose Minute" . . .
"Mick and Allen" on KURR tried to find the station's biggest rock music expert Monday to represent them in a Q&A contest. On Tuesday Chin-Wah was back to give listener fortunes . . . "The Wakeup Club" on KBEE still airs entertainment reports by Leeza Gibbons on weekdays at 7:15 a.m. On Tuesday the DJs gave away Park City ski tickets . . .
KISN-FM's "Fisher, Todd and Erin" appear in a new TV commercial on KUTV-Ch. 2 to promote a music awards show contest. The three DJs are also planning a romantic Disneyland trip contest for Valentine's Day . . . Jimmy Chunga on KENZ had another "Timeline" quiz Monday with Utah Grizzly tickets on the line . . .
"Kerry, Bill and Gina" on KXRK took an "X-poll" Monday on what childhood toys listeners still wish they still had today. On Tuesday the DJs' "Space Elders" visited Endor and tried to convert the Ewoks. On Wednesday the DJs interviewed the director of a "Rocky Horror Show" play in Salt Lake on their "Spotlight Five" segment . . .
KISN-AM will air the Santa Barbara at Utah State basketball game at 6:30 p.m. Saturday, Feb. 1 . . . "Dickie Shannon and the Morning Maniacs" on KODJ had a telephone interview with Bobby Sherman Wednesday . . .
"Charlee and Brian" on KBER sent the Bear Hummer vehicle to Taylorsville Park Tuesday with Darby . . . "Cano, Bammes and Stormy" on KUBL had a top 10 list of things overheard backstage and in the audience at the American Music Awards. They also discussed the fashion sense of the participants of the awards show.