PROVO -- Advancement Vice President K. Fred Skousen has announced the consolidation of alumni and external relations functions within Brigham Young University's Office of Advancement, appointing Associate Advancement Vice President John C. Lewis to lead the effort.

"BYU is attracting the attention of worldwide audiences in ever-increasing numbers," said Skousen. "There is a host of benefits to aligning our core external relations efforts within one organization, the most important of which center on our ability to work smoothly with these important, diverse audiences."In leading the university's focus on alumni and external relations, Lewis will retain responsibility for BYU Publications and Graphics, Special Events and other marketing efforts, while also assuming duties previously held by George W. Bowie, assistant advancement vice president for university relations, who is leaving the university to pursue other interests.

Lewis' additional duties will include Public Affairs and Guest Relations, the BYU Alumni Association, the Aspen Grove Family Camp and Performing Arts Management.

"We have appreciated the dedicated service of George Bowie over a long career with the university that has spanned 23 years," said Skousen. "While we will miss his ongoing involvement here, we wish him all the best in his new pursuits. We are grateful to have the talents of John Lewis available to us as we enact this significant reorganization. His expertise and management background will enhance our efforts to be as market-driven and service-oriented as we can, within the context of a worldwide university."

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Before coming to BYU in 1996, Lewis held executive management positions at Novell Inc., WordPerfect Corp. and Nu Skin Enterprises.

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