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QwestDex phone books are landing on porches

Olympics guide and new headings among changes

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Having trouble sleeping because your eyesight is so poor that you can't see that you need permanent makeup?

I know, I know. We're all in that boat, brother.

Well, QwestDex is here to help. The new phone directories being distributed in the Salt Lake area starting this week have a few new Yellow Pages headings.

Among them: "Permanent Makeup," "Laser Vision Correction," "Sleep Disorders," "Monasteries," "Internet Web Site Hosting" and "Electronic Data Interchange."

That compilation is one of several new features in the White and Yellow Pages directories this year. Another is an Olympics guide to help people find information about the 2002 Winter Games, such as venues, tickets and volunteer opportunities.

"This guide is a great resource for residents to use as a quick reference tool as they prepare for the exciting events that will be taking place in their own backyard," said Eunie Piper, Salt Lake market manager for QwestDex, the directory and Internet advertising division of Qwest Communications International Inc.

The new books also have a QwestDex logo and cover; color-edged pages in the Yellow Pages for certain headings, such as bright blue for "Attorneys" and rich lavender for "Dentists," and heading bars in bright blue instead of black.

Nearly 1.2 million of the new books will hit porches through early October, part of an effort to deliver 48.2 million QwestDex directories in the company's 14-state territory.

QwestDex is asking people to recycle their old directories by Oct. 23, either at their curbside in Salt Lake City, Holladay, Murray and West Jordan or through Wasatch Front newspaper recycling bins, or at places listed in an insert included in new directories.

The company said that last year's recycling efforts in the Salt Lake area resulted in more than 144,000 books being recycled. That's 25 miles of books placed end-to-end. The recycling saved more than 904 cubic yards of landfill space, 1.9 million gallons of water and 1.1 million kilowatt-hours of energy, the company said.

Since 1991, more than 150,000 tons of outdated books have been recycled.

QwestDex also has an online Yellow Pages at www.qwestdex.com. Among business categories that have seen impressive year-over-year growth in the Salt Lake listings are "dog day care," up 125 percent; "personal fitness trainers," also up 125 percent; "limousine service," up 52 percent; and "camping equipment," up 50 percent.

E-MAIL: bwallace@desnews.com