Fasten your seat belts.
It's more than just good advice. At the University of Utah, it's a warning for football fans. The marketing slogan is built around the premise that the Utes will be more offensive, make that much more offensive, under new coach Urban Meyer.
His spread offense averaged 40.8 points per game last season at Bowling Green. The Falcons, who became the highest scoring team in Mid-American Conference history, were the only team in the country to average at least 215 yards rushing and passing. Inside the red zone, they led the nation in production by scoring on all but two of 63 journeys (96.8 percent) inside the 20-yard line.
In comparison, Ron McBride's Utes lacked such firepower. They scored just 68 percent of the time inside the red zone. Utah's offense averaged only 22.6 points per outing and 372.2 yards of total offense.
Quarterback Brett Elliott said there were times last season when he wished the game plan was loosened to provide a greater chance for success.
"It's hard to throw when you hand the ball off five times in a row," he said. "You need to get in a rhythm."
Meyer's self-described "aggressive and fast" style adds several new elements to Utah's offense. The most notable being unpredictability.
"People say it is really complicated. I don't agree with that," Meyer said. "It's an execution-oriented offense where the quarterback has got to make right decisions every time; the receivers have to make right reads; and the offensive line has to make calls.
QUARTERBACKS: And they're off. A three-horse race for the starter's job will likely pay dividends down the road. Elliott, Lance Rice and Alex Smith have each had adequate opportunity to learn the spread offense.
It's a good thing considering Meyer's warning that quarterbacks in this system must be prepared to take a hit every now and then.
"There is a whole lot more to it than our old system, that's for sure. Especially with what the quarterback is asked to do," said Rice, the only senior in the trio. "Even on running plays we're asked to read several different things. It's not just getting the ball from the center, turning around and handing the ball off."
Smith notes that the quarterback has to make a play, every play.
"I think whoever is going to win the position shows leadership and control of this offense," he explained.
Although Meyer doesn't plan to name a starter until the Utes take the field against Utah State on Aug. 28, Elliott has been getting most of the first-team reps in camp.
After the team's first scrimmage, Meyer said Elliott was making plays more consistently than the others.
"Brett's a little more of a general right now," Meyer told reporters.
RUNNING BACKS: Senior tailbacks Brandon Warfield and Marty Johnson are going to get the ball. Given their talent and ability, coaches say it's a sure thing.
A year ago, the duo teamed for 1,324 yards and 12 touchdowns. The rest of the Utes managed just 479 yards and three scores rushing.
The power of these two, thus, can't be understated.
"We've got the best running backs in the conference," Warfield said. "Why not use them?"
There's a twist, however. Each has had to add receiving and blocking schemes to his repertoire.
"We're coming along real good," said Warfield, who has taken most of the reps in fall camp while Johnson recovered from a minor foot injury,
Freshman Mike Liti is another running back to watch. He's also a receiving threat.
RECEIVERS/TIGHT ENDS: Though he hates to overplay or underplay any position, Meyer acknowledges the importance of quality receivers in a spread offense. In the future, through recruiting, he envisions a pool of 12 scholarship players.
That's then. For now, the Utes lack depth at the position — a moot point if everyone stays healthy.
Steve Savoy, Paris Warren and Travis LaTendresse are skilled performers. Savoy, a freshman, tops the depth chart at "X" receiver, while junior Warren and LaTendresse man the "H" and "Z" spots.
Others expected to see action include Lynzell Jackson, John Madsen, Larry Miles, Ryan Honea, Jerome Wright and Rob Gueck.
"We've got a lot of young guys playing for us, very talented young guys," receiver coach Billy Gonzales said. "The problem with young guys, right now, is they still need to learn how to work hard on every play."
Going 100 percent, every play, is also the goal of the tight ends.
Seniors Matt Hansen and Ben Moa, who will also see action at wide receiver, are expected to split time with the first unit, while junior J.D. Jorgensen is a capable back-up.
LINEMEN: Replacing NFL first-rounder Jordan Gross is no small task. The Utes, however, are hoping a combined 1,531 pounds across the line will do the trick. Sophomore Jesse Boone is slated to start at left tackle with Thomas Herrion at guard next to center Max Petersen. On the right side, Chris Kemoeatu is at guard and Sean Souza at tackle.
In Meyer's offense, the interior players are asked to be road-graders and the tackles good pass protectors. Versatility is another key attribute, and the Utes have it. Souza played every spot across the line in fall camp, while Herrion made the shift from tackle to guard.
"He's a captain and plays like it," Meyer said of Herrion, whom he considers an NFL prospect.