Cheetos recently revealed the name of the leftover Cheeto-dust residue on your fingers.
What’s going on: Cheetos stated that the leftover cheese dust on your fingers isn’t called “Cheetos fingers” or “Cheetos dust.”
- It’s called “Cheetle,” according to the company.
- “Cheetle” is defined as “the orange and red dust symbolic of true Cheetos fandom.”
Why now: The company unveiled the term as it releases a new bag of popcorn dusted with Cheetle.
What they’re saying: Brandi Ray, senior director of marketing for Frito-Lay North America, said the Cheetle-flavored popcorn will be a new snack for fans.
- Ray: “We’ve seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honor, and we’re always looking for ways to help them step up their snacking game. The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long.”
Some history: A Frito-Lay representative told HuffPost that the company trademarked “cheetle” more than 10 years ago.
- Chester Cheetah, the Cheetos mascot, used the hashtag in 2015.
Cheetle is dust that sticks to your fingers when eating Cheetos. More magical than pixie dust. Show me your #Cheetle. pic.twitter.com/SDqFPE6zFk— Chester Cheetah (@ChesterCheetah) July 6, 2015
Still: There’s some talk that Rich Hall, a star of “Saturday Night Live,” coined the term in the ‘80s.