The BYU football program flipped the name, image and likeness concept in collegiate athletics on its head Thursday with its announcement that all players will be compensated by Built Brands, including walk-ons who will get a year’s tuition paid by the company.

Every BYU football player now has an NIL deal after program lands ‘groundbreaking’ agreement

The magnitude of the announcement, which was shared in a video posted on the BYU Football Twitter account, was apparent as a number of high-profile people shared their thoughts about it.

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