Starbucks and Delta Air Lines announced a partnership on Wednesday that will link rewards accounts. Now, members of Delta SkyMiles and Starbucks Rewards can earn one mile for every dollar spent at Starbucks and earn double Stars when purchasing Starbucks on days they travel on Delta flights, according to a press release.
The new partnership program is also offering a bonus of 150 stars and 500 miles if members link their accounts before Dec. 31.
The vice president of Starbucks loyalty strategy and marketing, Ryan Butz, said the partnership is bringing together “two of the country’s most celebrated loyalty programs” and that the company is excited to embark on this new program.
Why did Delta and Starbucks partner up?
According to USA Today, the partnership with Delta is part of Starbucks’ program, Starbucks Reward Together. This program aims to increase awareness and grow the Starbucks rewards through partnering with well-known leading brands’ loyalty programs.
How can I link my Delta and Starbucks rewards accounts?
Are the benefits of Starbucks Rewards and DeltaSkyMiles available only to new customers?
How are people reacting to the Delta and Starbucks Rewards partnership?
Several people are excited to hear about the new rewards program and its benefits. From the feedback, it sounds like this partnership could really be a beneficial incentive for customers.
starbucks & delta partnering on their rewards programs is the best news i’ve heard in awhile, i already spend a stupid amount of money on Starbucks & airline flights so this is perfect :,)— katlyn (@kat_lynnnn) October 12, 2022
The delta-Starbucks partnership twas the final nail in Dunkin’s coffin unfortunately— Nick (@nichardi) October 12, 2022
Others are voicing criticism towards the two companies for partnering with each other because of their shared history of “union-busting.”
Probably to their mutual union busting firms’ headquarters. Glad you can pay them millions but not give your employees a raise.— Ali Hormann (@AliHormann) October 12, 2022