McDonald’s is planning to release a new plant-based burger called the McPlant.

  • The new sandwich will be solely plant-based.
  • The fast food chain plans to test the burger in multiple markets across the world.

Key quote:

  • “McPlant is crafted exclusively for McDonald’s, by McDonald’s,” Ian Borden, McDonald’s international president, said at the investor meeting, according to USA Today. “In the future, McPlant could extend across a line of plant-based products including burgers, chicken-substitutes and breakfast sandwiches.”

Why it matters:

The McPlant announcement comes on the same day that McDonald’s announced it will be releasing a new crispy chicken sandwich, which will be a direct competitor with Chick-fil-A and Popeyes.

New reaction:

Social media had a number of reactions to the sandwich’s name: