Actress Gwyneth Paltrow has accepted the “All in Challenge” to donate to COVID-19 related food assistance initiatives by auctioning off the dress she wore to the Oscars in 1999 — the year after she won Best Actress for “Shakespeare in Love.”
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In an effort to focus on organizations providing food assistance, I have joined the #allinchallenge which is raising money for @mealsonwheelsamerica, @nokidhungry, @wckitchen, @feedingamerica and @americasfoodfund. I am donating a dress I wore to the Oscars (and that holds great sentimental value!) which I will personally hand to you over a cup of tea or a glass of wine. Go to allinchallenge.com to bid as 100% of funds will go to help Americans currently experiencing food insecurity. I love you @garyvee for being part of this. I now challenge @drewbarrymore @camerondiaz and @lakebell.
Paltrow promises to deliver the dress to the highest bidder in person and invite them over to her home, CTV reports.
Paltrow may not be all too sad to see her dress go. In 2013, Paltrow said the dress wasn’t “Oscars material” and only wore it because she “wanted to disappear that year,” the Cut reports
Despite Paltrow’s previous criticism of the dress, the actress maintains that it does have tremendous sentimental value to her.
The dress is also coming back into style, along with many other late ‘90s fashion trends, according to CNN.
The “All in Challenge” is a charity started by Fanatics co-founder Michael Rubin sends 100% of all money fundraised to Meals on Wheels, No Kid Hungry, America’s Food Fund, World Central Kitchen and Feeding America. As of Monday morning, the groups have raised over $13.5 million through celebrity sweepstakes, auctions and donations.
Notable auctions and sweepstakes include a game of H.O.R.S.E. with Magic Johnson, a movie night with M. Night Shyamalan, an co-hosting spot for an episode of Ellen DeGeneres and even the opportunity to run a lemonade stand with Ryan Reynolds and Hugh Jackman.