Billie Eilish, Justin Bieber, Ariana Grande and more musicians that are part of the Universal Music Group have designed reusable face masks for their fans in order to raise money for the We’ve Got You Covered project, Yahoo! News reports.
Imagine Dragons, BLACKPINK, the Weeknd and Queen are also among celebrities who have decided to produce washable and reusable face masks for $15 a piece.
“I’m humbled and grateful to work with artists and partners who are passionate and driven to deliver a program that supports those that need it most during this unprecedented time,” said Mat Vlasic, chief executive officer of Bravado, the company in charge of merchandise at Universal Music Group, according to WWD. “This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG, along with our artists across the globe.”
The masks look to directly benefit the Recording Academy’s MusiCares COVID-19 Relief Fund, which provides financial support to musicians who are struggling amid widespread tour, concert and other cancellations due to coronavirus.
All net proceeds will go to MusiCares in the United States and to Help Musicians in the United Kingdom, Variety reports.
Additionally, the program will also contribute 50,000 free masks to community service volunteers at organizations like food banks or homeless shelters.