Celebrities are encouraging fans to get registered to vote in the 2020 election.
Stars like Taylor Swift, Julianne Hough and Billie Eilish are partnering with nonprofit organizations Global Citizen and HeadCount to encourage people to check their voter registration, according to Variety.
As part of the “Just Vote” campaign, those who check on their voter registration status will be entered for the chance to win exclusive rewards and experiences from different celebrities, Variety reported.
Other stars involved in the campaign include DJ Khaled, Usher and Billy Porter. Possible rewards include a signed guitar from Swift and a virtual dance class with Hough, according to Fox News.
The goal of the campaign is to “engage 1 million young voters and get 50,000 young people registered ahead of the 2020 elections,” according to People magazine.
In a typical year, HeadCount hosts booths at live concerts to encourage voter registration, according to Fox. With live shows largely canceled this year, the “Just Vote” campaign is a way for the organization to stay involved.
However, the campaign notes that the “rewards” from celebrities are open to all those who simply check their voter registration — actually registering to vote is not required, according to Variety.
“There’s a strong correlation between those who check their voter registration status and those who register and therefore go on to vote,” Hugh Evans, co-founder and CEO of Global Citizen, told Variety. “But also, you’re not actually allowed to incentivize people to register. You can only incentivize people to check their registration status. So that’s an important part of it.”