Not every Emmy award nominee will take home a coveted golden statuette this year, but 80 will take home a gift bag stuffed with goodies.
For 24 years, Distinctive Assets, a Los Angeles-based entertainment marketing company, has curated luxury gift bags for award show nominees — a tradition meant to celebrate nominees and spotlight small and emerging companies.
“Being asked to produce the official Emmys Giving Suite again this year is a privilege we do not take for granted,” Lash Fary, founder of Distinctive Assets, said in a statement.
“It’s a joy to celebrate television’s brightest stars backstage on the industry’s biggest night, but what makes this partnership truly special is the mission behind it,” he continued. “We acknowledge today’s luminaries while helping the Television Academy Foundation shape the next generation of storytellers.”
How much are the Emmy gift bags worth?
This year, Emmy presenters, performers and nominees can select gifts from the Giving Suite, located backstage, where they can choose from a curated selection of items valued at more than $11,600.
Additionally, a select group of presenters, performers and nominees will receive an assembled gift bag valued at $15,500.
Together, the Giving Suite selections and the gift bags total more than $27,100 in gifts.
“Whether it’s for the Grammys or the Emmys or what we’ve done in the past for the Tonys or the Academy of Country Music Awards, it usually always falls in the $20-$30,000 range,” Fary told USA Today.
“For the Oscar nominees, we only gift 25 people. So it becomes easier to do a $45,000 trip to Ibiza, which was one of the things that we included. For things like the Emmys, where we have closer to 100 people that we’re gifting, we tend not to get trips and stuff because it’s just too many people for them to give away that kind of trip to.”
The Distinctive Assets gift bags are curated independently and are not affiliated with the Academy of Motion Picture Arts and Sciences, which organizes the Oscars.
What’s in the Emmy gift bag?
This year’s Emmy Giving Suite gifts and gift bag include a $10,000 privacy concierge service from Incongni — which erases personal data, exposure monitoring and more to protect against scammers — along with a $1,800 cell factors IV session from Beverly Hills Rejuvenation Center.
According to Distinctive Assets, this year’s Emmy Giving Suite gifts and gift bag will include the following items:
- A HydroJug water bottle
- A Minky Couture HUGS blanket
- A RingConn Gen 3 smart ring
- A 10-piece K-beauty skincare set
- A Bananagrams game set
- A 24K gold-plated crypto wallet
- An electric flosser
- Sunglasses
- A sauna hat
- An assortment of teas
- Motorola earbuds with Swarovski crystals
- A lip volumizer
- A personalized large bag
- A red light sleep therapy device
- Beauty-inspired slime
- Collagen hand cream
- A series of 1:1 visualization, meditation and coaching sessions
- Chocolate truffles
- PETA x Save the Duck animal-free outerwear
- Whipped tallow moisturizer
- Extra virgin olive oil
- A travel hair dryer
- Wild-caught Alaskan seafood
Additionally, nominees will receive loads more of skin care, beauty, fashion, wellness and food products in their gift bags.
Does every Emmy nominee get a gift bag?
Distinctive Assets, the company behind the annual swag haul, has assembled 80 gift bags for the ceremony’s top presenters, performers as well as acting, writing and directing nominees.
The Giving Suite, located backstage, will be open throughout rehearsals and on the day of the ceremony, giving presenters, performers and nominees the opportunity to shop and select their gifts.
When are the 2026 Emmy awards?
The 78th annual Emmy Awards will air live on Sept. 14 at 6 p.m. MDT on NBC and streaming on Peacock. The award show will be hosted by “Law & Order: SVU” executive producer and star Mariska Hargitay — marking the first time a woman has hosted the show in 15 years.
Hargitay said it was her “great honor” to “celebrate this extraordinary community of storytellers.”
“Bringing important stories into the light has been the heartbeat of my career,” she continued. “Whether it’s an actor or a director, a costumer or a sound designer, we are all so privileged to take part in creating television that unites us.”
She added, “Regardless of how, where or when we watch, we are together in our laughter, our tears, our love of stories — and our delighted anticipation to see what happens next.”