The new iPhone 12 Pro phones that Apple unveiled on Oct. 13, 2020.
This image provided by Apple shows the new iPhone 12 Pro phones that Apple unveiled Tuesday, Oct. 13, 2020. The higher-end iPhone 12 Pro with more powerful cameras comes in silver, graphite, gold and blue, and will cost $999 Apple via Associated Press
Herb Scribner

By Herb Scribner

Apple has unveiled four new iPhone devices for the 2020 holiday season, and they all come with 5G internet capability.

What’s going on?

The company shared its new iPhone 12 Tuesday. The devices have access to 5G wireless networks.

  • The new phone as a flat edge that was included on the iPhone 4 and iPhone 5.
  • The 6.1-inch phone as two rear cameras. Both support night mode.
  • The new phone also has a “ceramic shield,” which has been touted as being stronger than previous screens for the iPhone.
The new iPhone 12 Pro phones that Apple unveiled on Oct. 13, 2020.
This image provided by Apple shows the new iPhone 12 Pro phones that Apple unveiled Tuesday, Oct. 13, 2020. The higher-end iPhone 12 Pro with more powerful cameras comes in silver, graphite, gold and blue, and will cost $999 | Apple via Associated Press

Details:

  • The company has launched four new models, all of which range from 5.4 inches to 6.7 inches.
  • There’s now an iPhone 12 Mini, which will be 5.4 inches.

Costs and release dates:

Here’s a breakdown of the costs and release dates for the phones.

This image provided by Apple shows models of new iPhones, along with the iPhone 11 at center, showing prices, which Apple unveiled Tuesday, Oct. 13, 2020. The iPhone models unveiled will launch at different times. The iPhone 12 and 12 Pro will be available starting Oct. 23; the Mini and the Pro Max will follow on Nov. 13.
This image provided by Apple shows models of new iPhones, along with the iPhone 11 at center, showing prices, which Apple unveiled Tuesday, Oct. 13, 2020. The iPhone models unveiled will launch at different times. The iPhone 12 and 12 Pro will be available starting Oct. 23; the Mini and the Pro Max will follow on Nov. 13. | Associated Press
  • iPhone 12 Pro Max — $1,099 (Nov. 6 pre order, Nov. 13 release date)
  • iPhone 12 Pro — $999 (Oct. 16 pre order, Oct. 23 release date)
  • iPhone 12 Mini — $699 (Nov. 6 pre order, Nov. 13 release date)
  • iPhone 12 — $799 (Oct. 16 preorder, Oct. 23 release date)

Photos:

This image provided by Apple shows a display of the new iPhones equipped with technology for use with faster new 5G wireless networks that Apple unveiled Tuesday, Oct. 13, 2020.
This image provided by Apple shows a display of the new iPhones equipped with technology for use with faster new 5G wireless networks that Apple unveiled Tuesday, Oct. 13, 2020. | Associated Press
This image provided by Apple shows one of the new iPhone 12 equipped with technology for use with faster new 5G wireless networks that Apple unveiled Tuesday, Oct. 13, 2020.
This image provided by Apple shows one of the new iPhone 12 equipped with technology for use with faster new 5G wireless networks that Apple unveiled Tuesday, Oct. 13, 2020. | Associated Press

History and context:

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Apple has often released three new models of phones over the last few years. One of the models comes at a basic price. The others tend to be cheaper versions with a smaller display.

  • According to CNN, Wedbush analysts said close to 350 million iPhones may need an upgrade around the world, which could lead to an “unprecedented” sales cycle for Apple.
  • The last time that happened was in 2014 when the iPhone 6 sold wildly throughout the world.
  • “Since 2014, the newest iPhone launches have felt more like ripples (as) opposed to a wave,” Daniel Morgan, VP and senior portfolio manager at Synovus, told CNN.
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